Trends are as much about changes in human behaviour and attitude as they are about new technologies, so I would now like to focus in on what’s known as Generation C.
There’s little doubt that there is a difference in behaviours and attitudes between various generations, but lately there has been a recognition that these differences are not always driven by age and may be more about attitude and mindset.
This is the thinking behind Google’s identification of Generation C: The YouTube generation.
These people care about the 4 C’s of creation, curation, connection, and community.
You can find more information by reading this article and this research study.
Today, successful brands understand that they need to create consistent, engaging content – hitting regular singles and doubles vs the “grand slam” that a viral video may or may not provide. It’s the adoption of this “always on” strategy that is successfully growing communities and generating earned viewership on YouTube.
Over the last year, YouTube has been sharing this strategy with brands. Their framework, the Hero, Hub, Hygiene approach, is a holistic video strategy that places an emphasis on the need for consistency.
You can read more about Hero, Hub and Hygiene content, together with a case study from Gillette, on Brendan Gahan’s website.
Do you know that you can measure your social media presence?
How to check your social activity:
1) TWITTER: How many tweets have you posted?
To see the number of tweets you have posted:
- Go to http://twitter.com/
- Log in
- You can see the number of tweets you have posted in the upper left-hand field when you log in
2) YOUTUBE: How many YouTube videos have you viewed?
To find out the number of YouTube videos you have viewed:
- Go to http://www.youtube.com/feed/history
- Log in
- You can see the number of videos you have viewed below the search bar
3) FACEBOOK: How many facebook posts have you posted?
To see how many facebook posts you have posted:
- Go to http://techland.time.com/2014/01/27/how-much-time-have-you-wasted-on-facebook/
- If you are not logged into Facebook, you will get a popup asking you to log in. If you do not log in, the app will not work.
- Select Next
- Provide an average amount of time you spend on facebook a day (if you don’t want to or don’t know, just leave it at it’s default 17 minutes)
- Select Start
- You can see the number of posts you have shared in the grey text below
How many likes and comments do you get on your Facebook posts, on average?
- Go to the Wolfram Alpha Facebook Report.
- Select Analyze My Facebook Data.
- If you are not already logged into Facebook, you will need to log in.
- Click Generate My Report.
- The average number of likes and comments is under the heading ‘Post Statistics’