Digital Marketing and Measurement Model


Having looked at some potential sources and types of data and information to track digital marketing activities, now the big question is: which are most relevant to track a company’s goals? In other words, what are the most relevant KPIs for an organisation?

You can find some interesting insights in this article by Avinash Kaushik: Digital Marketing and Measure Model


How do you measure social success?


There are different social media analytics tools, such as Twitter Advanced SearchSocial Mention and Google Trends.

In addition, an useful report is the Headstream Social Brands 100 that was first published in 2011. It benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.

The research aims to:

  • Identify and acknowledge brands leading the way in social.
  • Benchmark performance between industries and companies.
  • Understand trends around high performing social brands.

The top five social media brands of 2013 are:

  1. Electronic Arts Battlefield
  2. American Airlines
  3. Lufthansa
  4. Thomson Holidays
  5. Thomas Cook UK

You can download the 2013 report here: SocialBrands_100_The Report_2013

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