Conventional wisdom is not always the best way to go to win in business. It is therefore important to run a rigorous cycle of metrics, hypothesis, experiment and action.
Avinash Kaushik calls the process moving from metrics to action the Lean Analytics Cycle. You can read the full article here.
Having looked at some potential sources and types of data and information to track digital marketing activities, now the big question is: which are most relevant to track a company’s goals? In other words, what are the most relevant KPIs for an organisation?
You can find some interesting insights in this article by Avinash Kaushik: Digital Marketing and Measure Model
If you want to learn about Digital Analytics fundamentals, check this video on Youtube.
This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at http://analyticsacademy.withgoogle.com.
Do you know that you can measure your social media presence?
How to check your social activity:
1) TWITTER: How many tweets have you posted?
To see the number of tweets you have posted:
- Go to http://twitter.com/
- Log in
- You can see the number of tweets you have posted in the upper left-hand field when you log in
2) YOUTUBE: How many YouTube videos have you viewed?
To find out the number of YouTube videos you have viewed:
- Go to http://www.youtube.com/feed/history
- Log in
- You can see the number of videos you have viewed below the search bar
3) FACEBOOK: How many facebook posts have you posted?
To see how many facebook posts you have posted:
- Go to http://techland.time.com/2014/01/27/how-much-time-have-you-wasted-on-facebook/
- If you are not logged into Facebook, you will get a popup asking you to log in. If you do not log in, the app will not work.
- Select Next
- Provide an average amount of time you spend on facebook a day (if you don’t want to or don’t know, just leave it at it’s default 17 minutes)
- Select Start
- You can see the number of posts you have shared in the grey text below
How many likes and comments do you get on your Facebook posts, on average?
- Go to the Wolfram Alpha Facebook Report.
- Select Analyze My Facebook Data.
- If you are not already logged into Facebook, you will need to log in.
- Click Generate My Report.
- The average number of likes and comments is under the heading ‘Post Statistics’