Disruption and innovation are driving (and are driven by) changes in customer expectations. Marketing now truly requires a holistic approach.
These points (and more) are made in an article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed in the July-August 2014 edition of the Harvard Business Review.
You can find this article here: The Ultimate Marketing Machine.
One of the areas in which digital has the greatest impact is on consumer behavior. One of the largest recent studies of consumer behavior in the digital landscape is the TNS 2014 Digital Life Survey*.
Have a look and take the quiz at the end of the page.
The full ‘Digital Lifestyles’ TNS Study from the ‘Types of social media users’ activity is here: The_Digital_Lifestyles.
What type of connected life do you live? Well, it turned out I am a Leader (in digital connectivity, at least!).
“Leaders have a heavy reliance on digital and social media. You are an influencer in social media, and are constantly connected throughout the day, across multiple devices. You are hard to reach via traditional means and are greatly influenced by digital and social media when making decisions.”
*TNS develop precise plans to identify growth opportunities for their clients. They are part of Kantar, one of the world’s largest insight, information and consultancy groups.