The Lean Analytics Cycle


Conventional wisdom is not always the best way to go to win in business. It is therefore important to run a rigorous cycle of metrics, hypothesis, experiment and action.

Avinash Kaushik calls the process moving from metrics to action the Lean Analytics Cycle. You can read the full article here.


Digital Marketing and Measurement Model


Having looked at some potential sources and types of data and information to track digital marketing activities, now the big question is: which are most relevant to track a company’s goals? In other words, what are the most relevant KPIs for an organisation?

You can find some interesting insights in this article by Avinash Kaushik: Digital Marketing and Measure Model