The Lean Analytics Cycle

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Conventional wisdom is not always the best way to go to win in business. It is therefore important to run a rigorous cycle of metrics, hypothesis, experiment and action.

Avinash Kaushik calls the process moving from metrics to action the Lean Analytics Cycle. You can read the full article here.

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Digital Marketing and Measurement Model

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Having looked at some potential sources and types of data and information to track digital marketing activities, now the big question is: which are most relevant to track a company’s goals? In other words, what are the most relevant KPIs for an organisation?

You can find some interesting insights in this article by Avinash Kaushik: Digital Marketing and Measure Model