The Ultimate Marketing Machine

Standard

Disruption and innovation are driving (and are driven by) changes in customer expectations. Marketing now truly requires a holistic approach.

These points (and more) are made in an article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed in the July-August 2014 edition of the Harvard Business Review.

You can find this article here: The Ultimate Marketing Machine.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s