Introducing Generation C


Trends are as much about changes in human behaviour and attitude as they are about new technologies, so I would now like to focus in on what’s known as Generation C.

There’s little doubt that there is a difference in behaviours and attitudes between various generations, but lately there has been a recognition that these differences are not always driven by age and may be more about attitude and mindset.

This is the thinking behind Google’s identification of Generation C: The YouTube generation.

These people care about the 4 C’s of creation, curation, connection, and community.

You can find more information by reading this article and this research study.


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