In addition, an useful report is the Headstream Social Brands 100 that was first published in 2011. It benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.
The research aims to:
- Identify and acknowledge brands leading the way in social.
- Benchmark performance between industries and companies.
- Understand trends around high performing social brands.
The top five social media brands of 2013 are:
- Electronic Arts Battlefield
- American Airlines
- Thomson Holidays
- Thomas Cook UK
You can download the 2013 report here: SocialBrands_100_The Report_2013
For more info visit: socialbrands100.com