How do you measure social success?

Standard

There are different social media analytics tools, such as Twitter Advanced SearchSocial Mention and Google Trends.

In addition, an useful report is the Headstream Social Brands 100 that was first published in 2011. It benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.

The research aims to:

  • Identify and acknowledge brands leading the way in social.
  • Benchmark performance between industries and companies.
  • Understand trends around high performing social brands.

The top five social media brands of 2013 are:

  1. Electronic Arts Battlefield
  2. American Airlines
  3. Lufthansa
  4. Thomson Holidays
  5. Thomas Cook UK

You can download the 2013 report here: SocialBrands_100_The Report_2013

For more info visit: socialbrands100.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s